The Lucan Story



Shooting inspired outdoor wear that’s equally well-tailored for country days and city nights; that’s ergonomically correct and aesthetically bold; that’s a striking union of heritage and innovation. The Lucan collection is tradition refined.

LUCAN takes the idea of a traditional shooting wardrobe and blows it sky-high. This is a capsule collection of coats, jackets, caps, capes and trousers, cut for mountain or moor but stylish enough to turn heads in the watering holes of the metropolis. It’s the brainchild of Anne-Sofie Lucan, the Danish-born Countess of Lucan (known to her friends as “Fie”), a professional “Gun” who runs a bespoke shooting agency and has competed for Team GB.

“Shooting wear inspired this collection, but doesn’t define it,” says Fie. “The clothes are cut for extra movement, so they work beautifully if you’re wielding a gun in the field, but the colour and the detailing allow the modern generation of Guns – men and women, entrepreneurs, leaders, independent people who want to stand out – more self-expression.”

“We’ve taken these traditional garments and given them a contemporary twist,” says Fie. “We’ve sharpened up the cut, used lightweight and durable fabrics, and added funky stitching to buttonholes and top-stitching along with contrast turn-back cuffs, vents and linings that pop with colour. These are clothes that can take you straight from competitions to black-tie dinners. It’s ‘event dressing’ that goes far beyond shooting. They’re incredibly versatile.”

Like its founder, the Lucan collection marries a venerable name to a distinctly modern sensibility. The Castlebar coat, a shooting overcoat inspired by 1940’s designs which brings swing and elegance alongside robust ergonomics, is named for the Irish town that once formed part of the 3rd Earl of Lucan’s extensive family holdings. That Earl’s brother in law was Lord Cardigan, who led the Charge of the Light Brigade, and his commanding officer was Lord Raglan. In the forthcoming collection are a cardigan and a pullover with sleeves inspired by the Raglan coat. Also being revived is a version of the 1890’s Norfolk Jacket, with suede and pop colours re-invigorating the original tweedy number.

Meanwhile, the spirited Viking Fie, who started shooting “quite late” at the age of 23, has brought an outsider’s eye – and a champion shot’s elan – to bear on the conventions of British shooting wear. “We have avoided the box-shaped kit that women find themselves stuffed into and some of the excessively tweedy wear,” she says. “There are no breeks in the collection, but instead there are 40s-inspired coats with flared skirts, and well-cut trousers with super-smart button cuffs. These are multi-sport clothes that double up as very covetable lifestyle pieces. I actually prefer the city to the country, but I love country pursuits. So I wanted a wardrobe that worked for me, and people like me, in every context.” Heritage-referencing, forward-thinking; the Lucan collection has its sights set on those who demand performance wear that delivers both style and substance. “These are pieces that will stand out in town and country alike. Whether you’re shooting on an estate or heading out to a film premiere or after-party,” adds Fie.

Game on.